Leadership

Adam Park

Chief Executive Officer

Adam Park

Chief Executive Officer

Bio

Adam Park joined Softdocs in 2021 as Chief Executive Officer after 25 years of leadership experience in education technology and education equity organizations. Adam is passionate about student success across all levels of education and drives Softdocs’ vision for eliminating the barriers that prevent schools from focusing on student and organizational success.

Prior to Softdocs, Adam was the Chief Revenue Officer at TargetX, a leading CRM company that partners with hundreds of colleges and universities to help schools achieve their enrollment and student success goals. Throughout his career, Adam has held senior leadership positions across sales, client services, and operations at leading companies such as Liaison International, Embark.com, and The Princeton Review, where he worked with K-12 school districts across the country to improve student outcomes.

One of his proudest professional achievements is helping to launch Beyond 12, a national nonprofit organization that helps thousands of underserved students succeed in college. Today, Beyond 12 is recognized as one of the highest-performing social impact organizations in the country.

Education

A bachelor's degree in media studies from the University of California, Berkeley
A master's degree in management from the Stanford University Graduate School of Business

Steve Johnston

Senior Vice President, Client and Product

Steve Johnston

Senior Vice President, Client and Product

Bio

As senior vice president of product, engineering, and client services, Steve Johnston provides leadership for Softdocs’ product, engineering, cloud, client success, professional services, and support teams. In this role, Steve optimizes Softdocs’ efforts to provide highly adaptable, valuable, and cost-effective products and services that lead to ideal client outcomes.

Steve is responsible for ensuring that the Softdocs’ teams provide highly responsive and efficient world-class services and support, while the product and cloud offerings are best-in-breed offerings that secure customer data and accelerate customer success with Softdocs.

Steve has more than 20 years of experience leading a variety of services, support, cloud, and client success teams for technology companies.

Education

A bachelor's degree in business and computer information systems from Emporia State University

Andrea Link

Vice President, Product and Engineering

Andrea Link

Vice President, Product and Engineering

Bio

As the vice president of product and engineering, Andrea Link strives to achieve Softdocs' mission to eliminate technology barriers so schools can transform student lives. She is a passionate advocate for building products that customers love to use, which requires a team of innovators and critical thinkers who understand and empathize with product users. The result is intuitive, modern, scalable products. By adapting agile processes through feedback and metrics, Andrea champions transparency, alignment, and empowerment across the organization.

Andrea has more than a decade of higher education experience, most notably serving the last eleven years at DIGARC, a company focused on connected, integrated curriculum for higher education. She started as a product manager who conceptualized, designed, and launched DIGARC's second product, Curriculog, a curriculum process, and workflow engine, and served for nearly two years as the vice president of product development, where she built a SaaS product portfolio and a collaborative product and engineering team through scaled agile.

Andrea recharges her batteries through cooking, writing, and traveling with her husband and daughter. She especially enjoys adventures through the United States National Park System and recently completed an exhilarating climb to the summit of Angel's Landing in Zion National Park. If you are unfamiliar with this hike, look it up.

Education

Bachelor's degrees in Mass Communications and Marketing from the University of South Florida
Master's degree in Business Administration from the University of Florida

Abe Gruber

Vice President, Strategic Growth and Operations

Abe Gruber

Vice President, Strategic Growth and Operations

Bio

As the vice president of strategic growth and operations, Abe provides leadership for Softdocs’ marketing, revenue operations, and IT teams. Abe is passionate about education and the latest in technology, specifically about how the two intersect in a game-changing way for campuses and their missions.

Abe has nearly 20 years of experience in education, both on campus and in education technology. He joins Softdocs after six years with Liaison International via their acquisition of TargetX. At Liaison, Abe achieved record growth within new business for US and international clients while leading sales operations and serving as the chief technical architect for the sales and client success teams.

In his downtime, Abe is an avid global traveler and sociocultural anthropologist who avoids middle seats on airplanes at all costs.

Education

Bachelor of Science in Business Administration degree majoring in Computer Information Systems from Hawai'i Pacific University
Master of Business Administration from Hawai'i Pacific University

Christie Williams

Vice President, Employee Success

Christie Williams

Vice President, Employee Success

Bio

As vice president of employee success, Christie Williams brings a strategic, people-first, approach to the growth and success of our team. Through supporting a strong corporate culture and strengthening our total benefits and rewards, Christie is continuing to drive forward Softdocs’ legacy as a best place to work.

Prior to Softdocs, Christie managed people operations and development in roles across several sectors, including tech startups, entrepreneurial communities, and even wastewater treatment! Christie enjoys digging into data and trends to find the best support for the team, and develops operational processes to enable the team to perform the best work of their careers. Christie also enjoys curating inclusive communities in high-growth, high-impact organizations.

In her time away from the office, Christie enjoys relaxing with her husband and two teen daughters, as well as their three dogs. Christie is an advocate for mental and behavioral health. She’s also a strong supporter of the traditional music community. Be sure to ask her for a podcast recommendation!

Andrea Robinson

Head of Finance and Controller

Andrea Robinson

Head of Finance and Controller

Bio

As the Softdocs head of finance and controller, Andrea Robinson is responsible for all the company’s financial functions, including accounting, audit, financial reporting, and management of our finance teams.

Andrea brings over a decade of financial leadership and most recently served as director and controller at Caring.com, a leading online platform for connecting families with resources to care for their aging family members. Outside of her workday, Andrea enjoys spending time with her husband and their three dogs. She especially enjoys traveling and visiting family and friends. Andrea is based in Charlotte, North Carolina, and holds a bachelor’s degree in accounting from Bryant University and a master’s degree in accounting from Southern New Hampshire University.

Education

A bachelor’s degree in accounting from Bryant University and a master’s degree in accounting from Southern New Hampshire University

Amanda Short

Head of Marketing

Amanda Short

Head of Marketing

Bio

As head of sales, Amanda Short leads Softdocs’ sales team. Amanda joins the team with diverse background comprised of marketing, retail, communications, and human resources. She is responsible for helping define, shape, and lead the strategic, long-term sales direction of Softdocs.

Prior to rejoining Softdocs, Amanda has worked across multiple industries, from financial services and medical device manufacturing firms to big-box retail organizations. Her experience across these industries provides her a solid foundation to further establish Softdocs as a leader in the education technology space.

Amanda received her bachelor's degree in journalism and mass communications from the University of South Carolina. In her downtime, Amanda spends time with her husband, two sons, and their energetic yellow lab.

Education

A bachelor's degree in journalism and mass communications from the University of South Carolina

Our Leadership

Adam Park

Steve Johnston

Andrea Link

Abe Gruber

Christie Williams

Andrea Robinson

Amanda Short

Work with us.