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More than leads…Industry conferences and their real appeal

Kayla Tuff

Kayla Tuff
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As we look to wrap up 2016 in a little over a month, we will have completed more than 50 tradeshows, industry conferences and client events this year alone. With each event there is a different goal, a different audience and an overall different experience.  Some are brand new to us and others we’ve attended since we came about.

To us conferences are more than setting up a booth, giving away chip clips and aiming to leave with more leads than we arrived with. Conferences are also a time to see familiar faces and spend time with those who we’ve already built a foundation. If you ask your account executive, sales representative or professional service member what their favorite part of attending conferences is, I promise they’d say spending time with our customers.

Whether it be over dinner, at a reception or brief conversation at the booth, I truly enjoy getting to know each Softdocs user I come in contact with. It’s helpful to put a face to a name, especially since we communicate virtually so often. So, whether it’s at a huge industry show like Educause or a smaller regional user groups, next time you’re attending a conference and see the Softdocs name on the vendor list, stop by, say hi and chat with us for a bit! We love to hear from you!

Oh and speaking of conferences…we are excited to host our annual user group conference in our hometown next fall. Don’t forget to go ahead and register for Bridge 2017 and keep an eye on the Bridge website for exciting agenda updates coming soon!